Performance Marketing Manager (all)
Sonia
Marketing & Communications
Luxembourg
Performance Marketing Manager (all)
Let me introduce...
We're looking for a Performance Marketing Manager (all) to join our Marketing team. You will own our paid acquisition strategy on Facebook/Instagram and Google Ads — driving qualified leads from dental professionals with data-driven precision.
Location: Hybrid (Luxembourg)
This is what you’ll own
Paid Social Campaigns: Plan, launch, and continuously optimize Facebook and Instagram ad campaigns targeting dental practices — from brand awareness to direct conversion.
Google Ads: Manage Search, Display, and Performance Max campaigns; own keyword strategy, bidding, and ad copy to maximize qualified traffic.
Drive Pipeline Growth: Work with Sales to align campaign targeting with our ICP and ensure a consistent, high-quality pipeline.
Analyze & Optimize: Track performance rigorously (CAC, ROAS, MQL quality, conversion rates) and iterate quickly — with weekly insights and monthly reports for leadership.
Landing Pages & Funnels: Collaborate with Design to A/B test landing pages and ad creatives that convert.
Attribution & Reporting: Own attribution tracking via HubSpot and GA4; ensure marketing impact on pipeline is visible and measurable.
Test & Scale: Run structured tests on audiences, creatives, copy, and bidding strategies — scale what works, cut what doesn't.
You’ll thrive in this role if you bring
Must Haves
3–5 years of hands-on performance marketing experience with a proven track record managing Facebook Ads and Google Ads in a B2B environment.
Deep proficiency in Meta Business Suite, Google Ads Manager, GA4, and HubSpot.
Strong understanding of B2B funnels, conversion tracking, pixel setup, and audience segmentation.
Data-driven mindset: you work with numbers, optimize based on results, and communicate performance clearly.
Fluent English and German
Based in or willing to work hybrid from Luxembourg.
Nice to Have
Experience in healthcare, dental, or SaaS marketing.
Knowledge of LinkedIn Ads or programmatic advertising.
Background in conversion rate optimization (CRO) and landing page testing.
Meta Blueprint or Google Ads certification.
Degree in Marketing, Business, or a related field.
Why you’ll love working with us
Full ownership of Sonia's paid acquisition channels — real budget, real impact, real results.
A collaborative team that values curiosity, data, and creative problem-solving.
Flexible working arrangements (hybrid or remote from Luxembourg).
30 days of annual vacation.
Competitive salary depending on experience.
The chance to work on a product that directly improves the daily lives of dental professionals.
Ready to apply?
Please share a track record for a funnel optimization from ad to major conversion with north star KPIs.
I'm Margarita and will be guiding you through the application process.
About us
At Sonia, we’re building more than just a product — we’re building a team that helps doctors succeed with the power of AI. To grow and shape the future of healthcare, we’re looking for people who want to create, challenge, and collaborate — and have fun while doing it.
We believe teams thrive when different perspectives come together and work toward a shared goal. We welcome and respect everyone for who they are, regardless of origin, gender, age, religion, disability, or sexual identity. We’re excited to meet people from all backgrounds who want to bring their unique perspective to our mission.
Are you in?