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Product Marketing Manager (m/f/d)

Aleph Alpha

Aleph Alpha

Marketing & Communications, Product
Heidelberg, Germany
Posted on Saturday, December 2, 2023
We are in search of a dynamic Product Marketing Manager for our cutting-edge products and solutions. This role demands a blend of technical understanding and marketing prowess to effectively communicate the value of our products to diverse audiences. The ideal candidate will have a knack for storytelling, translating complex technical features into compelling benefits that resonate with our target markets.
Your responsibilities
  • Develop product positioning and messaging that differentiates our products in the market, aligning with customer needs and market trends.
  • Collaborate with the product management team to deeply understand product features, roadmaps, and user personas.
  • Create and execute go-to-market strategies for new product launches, including planning, messaging, and channel strategies to achieve product adoption and sales goals.
  • Design and develop impactful marketing materials, including sales collateral, website content, case studies, and product videos, to articulate product benefits and features.
  • Conduct market research to gather insights on customer needs, market trends, and competitive landscape, using this data to inform product and marketing strategies.
  • Work closely with the sales team to enable them with the necessary tools, materials, and training to effectively sell and support our products.
  • Plan and execute targeted marketing campaigns to generate leads, drive product adoption, and increase customer engagement.
  • Measure and analyze the effectiveness of product marketing initiatives, adjusting strategies based on performance data and market feedback.
  • Foster cross-functional collaboration within the company to ensure a cohesive approach to product marketing.
Your profile
As a passionate marketer, you will share our story with the world to drive our mission forward. You will be an early member of the marketing team and will play a critical role in inspiring, informing, and delighting audiences of all levels as they discover and use Aleph Alpha's technology and products.
  • 4+ years of experience working in product marketing or an adjacent function
  • Ability to clearly articulate technical concepts
  • Strong communication and writing skills
  • Ability to distill technical product capabilities into benefits for an organization
  • Experience in speaking with enterprise, or government customers
  • A proven track record of marketing to technical audiences and working closely with Sales teams
  • Experience working (e.g., briefing, cooperating) with partners such as freelancers or agencies
  • Experience in SEO
Nice to Have:

  • Experience working at a startup in an early growth phase, preferably in machine learning
  • Proficiency in German
What you can expect from us
  • Become part of an AI revolution.
  • Join a dynamic start-up and a rapidly growing team
  • Work with international industry and science experts
  • Take on responsibility and shape our company and technology
  • An inspiring working environment with short lines of communication, horizontal organization, and excellent team spirit
About us

Aleph Alpha was founded in 2019 with the mission to research and build the foundational technology for an era of strong AI. The team of international scientists, engineers, and innovators researches, develops, and deploys transformative AI like large language and multimodal models and runs the fastest European commercial AI cluster. Its generative AI solutions are the only choice for enterprises and governmental institutions seeking to retain independence, secure their data, and build trustworthy solutions.