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Senior Product Marketing Manager - B2B Tech (f/m/d)

Aleph Alpha

Aleph Alpha

Marketing & Communications, Product
Heidelberg, Germany
Posted on Nov 1, 2024

Overview:

We're seeking a Senior Product Marketing Manager who is passionate about AI technology and possesses a deep understanding of product positioning, messaging, and go-to-market strategies for our product for AI infrastructure orchestration.

This role demands a creative thinker with a strategic mindset, excellent communication skills, and the ability to collaborate cross-functionally to drive successful product launches and adoption. The ideal candidate is a results-driven individual with a deep understanding of marketing principles and a proven track record of success in B2B technology marketing.

Your responsibilities:

  • Develop product positioning and messaging.

  • Conduct market research.

  • Collaborate with product management, sales, and marketing teams.

  • Develop creative assets like videos, infographics, etc.

  • Execute go-to-market strategies.

  • Lead content creation efforts.

  • Monitor competitor activities and develop counterstrategies.

  • Plan and execute marketing events and demos.

Your Profile:

  • Bachelor's degree in Business, Marketing or a related field

  • 3-5 years of experience in product marketing, preferably in a B2B SaaS environment.

  • Strong understanding of B2B markets and ability to stay current on trends and competitive dynamics.

  • Ability to develop product positioning and messaging that aligns with customer needs and differentiates the product in the market.

  • Proven ability to adapt creative B2C marketing concepts to B2B contexts and execute them effectively.

  • Excellent written and verbal communication skills.

  • Proven abilities to work cross-functionally with product, sales, and marketing teams.

  • Strong written and verbal communication skills in English and German

What you can expect from us:

  • Become part of an AI revolution

  • 30 Days of paid vacation

  • Flexible working hours

  • Join a dynamic start-up and a rapidly growing team

  • Work with international industry and science experts

  • Take on responsibility and shape our company and technology

  • Regular team events